What is Mail Privacy Protection?Īccording to Apple, “Mail Privacy Protection hides your IP address, so senders can’t link it to your other online activity or determine your location. So now that we’re here, what is the reality of how MPP actually works and its impact on email? I asked our engineering team who has been testing the beta and now the public release. Enterprise Plan Boost collaboration and drive resultsĪpple announced Mail Privacy Protection (MPP) at their annual Worldwide Developers Conference (WWDC21) on June 7th, sending the email community into a tizzy with speculation about the death of the open rate and more.Litmus Plus Automate testing to ensure quality.Litmus Basic Build error-free, effective emails quickly.All Plans See solutions for companies of all sizes.
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